One of the many novelties planned for 2020, which we have prepared with great enthusiasm, is Axel Super Formula. We have created a new hand dishwashing detergent with the desire to provide our consumers with the perfect dishwashing formula that removes grease very efficiently, even in cold water.
In cooperation with our long-term partner, Super Vero, we organized the promotion of Axel Super Formula. Consumers had the opportunity to try our new detergent. The excellent product quality, together with the new bottle and label design, left a very good impression - after testing Axel Super Formula, a large number of customers expressed their satisfaction by complimenting the product. This makes us very happy and provides a strong incentive for us to continue developing new products of exceptional quality.